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Social media requires a specific and unique approach. Depending on the brand image, it may be necessary to exaggerate certain aspects. The use of AI helps a lot, but should not be predominant, as it is essential to preserve authenticity, especially in organic acquisition.

Ultimately, the main challenge of social media is having to reveal part of yourself, just as a brand must be transparent about how it operates, without ever damaging the image that consumers have of it. 

François KALIFE de SALIER - Creative Direction, Brand Image & Photography

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